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They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers’ detectors than anyone else in advertising today. And now, they’re finally ready to reveal their methods. In Under the Radar, Kirshenbaum and Bond chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners, one of today’s hottest agencies. They share the lessons they learned along the way and describe the evolution of their unique “under-the-radar” approach to grabbing and holding the attention of today’s “been there, done that” consumers. Under the Radar offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload. Kirshenbaum and Bond provide a cogent analysis of how the world has changed since David Ogilvy laid down his ironclad rules for successful advertising. And, using in-depth critiques of many of today’s best (and worst) ad campaigns, they describe what it takes to break through the defensive screens of a population bombarded by 1,500 ad messages each day. You’ll learn all about cutting-edge research techniques KB&P and other front-running agencies have developed for getting inside the heads and hearts of real people, and, just as important, how to use that knowledge to get ad-weary consumers to tune in rather than zone out. You’ll also learn about the latest trends in integrated marketing, media planning, and guerrilla marketing, as well as new ways of structuring an agency in order to stimulate “under-the-radar” thinking. Offering valuable lessons from the founders of one of today’s most innovative and successful advertising firms, Under the Radar is essential reading for absolutely anyone involved in selling to consumers, from self-employed copywriters to marketing VPs at Fortune 500 companies. “Under the Radar: Talking to Today’s Cynical Consumer is a valuable and important new tool for the advertising industry from two pros at one of the hottest shops in town. Jonathan Bond and Richard Kirshenbaum offer valuable insights and creative solutions on how to break through the clutter to make sure the consumer gets the message.” –O. Burtch Drake, President and CEO American Association of Advertising Agencies. “Kirshenbaum and Bond’s genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York’s drinking water, Kirshenbaum and Bond showed us how to speak truth to power–and be heard!” –Robert F. Kennedy, Jr. “This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know when to listen and when to argue with a client. They’re not just smart and creat

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1.90″ Height x 3.10″ Width x 5.20″ Depth 6.50 oz The XRS 9965 provides total protection and peace of mind with Super-Xtreme Range Superheterodyne Technology, detecting all 15 radar/laser bands with its super-fast lock-on detection circuitry. The unit provides extra detection range and the best possible advance warning to even the fastest of POP mode radar guns. Other features include Cobra exclusive Touchscreen, full-color ExtremeBright DataGrafix Display, an 8-point electronic compass, Voice Alert, car battery voltage display/low car battery warning and much more. Touch Screen ExtremeBright DataGrafix Display Cobra Cobra Electronics Corporation K-band Ka Band Ka Superwide Laser Radar Detector Spectre Alert VG-2 Alert X-band XRS-9965 XRS-9965 Radar/Laser Detector www.cobra.com

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Sports Sensors Swing Speed Radar. Sports Sensors’ Swing Speed Radar helps optimize your hitting performance by determining your optimum swing and bat selection for your best distance, quickness, and bat control/ball contact. Convenient for use in your own backyard, garage and basement.

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1 Year Limited 1.30″ Height x 2.80″ Width x 4.40″ Depth 360° 5.30 oz Voice alert Pop detection IntelliMute Pro Safety Alert System (SAS) Stores up to 1,000 user alert locations Xtreme Range Superheterodyne technology DigiView Data Display The XRS 9550G provides total protection and peace of mind with the Xtreme Range Superheterodyne technology, detecting all 14 radar/laser bands with reliable and proven performance. The unit provides extra detection range and the best possible advance warning to even the fastest of POP mode radar guns. It comes with a GPS Locator and Lifetime Subscription to AURA Database to alert you to verified Speed and Red Light Camera locations, dangerous intersections, and reported Speed Trap locations. Other features include Cobra exclusive GPS 8-point compass, Voice Alert, text display, and more. City Cobra Cobra Electronics Corporation Highway K-band Ka Band Ku Band Laser Radar Detector Spectre Alert VG-2 Alert X-band XRS-9550G XRS-9550G Radar/Laser Detector www.cobra.com

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The Continuing Story of Radar Love is a 12-song hits collection from Dutch rock band Golden Earring, containing both the chug-a-long rock staple “Radar Love” and the full eight-minute version of “Twilight Zone.” These two songs are the most renowned on this compilation and both cracked the Top 20, with “Radar Love” hitting number 13 in 1974 and “Twilight Zone” peaking at number ten nine years later. The other ten songs on the album consist of long, heavy guitar-filled runs that surround obscure lyrics, sometimes sounding like modern psychedelia. Some of the songs, like “The Vanilla Queen” and “Mad Love’s Comin’” harbor a distinguishable progressive edge, thanks to woven keyboard and guitar interplay. A mild blues and rock feel creep into such tunes as “Candy’s Going Bad” and “Lost and Found” but fail to ignite any type of serious musical flare compared to their two singles. Much of Golden Earring’s music consists of average rock riffs that are either sped up or slowed down by accompanying synthesizer, helped along by the mysteriousness of Barry Hay’s voice. Even though this compilation is a dozen songs deep, it still holds as a worthy best-of. ~ Mike DeGagne, Rovi

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For dub fiends, beat freaks, and lovers of all manner of dark ambience, Brooklyn’s Wordsound label has a sort of talismanic significance. Poorly distributed and hard to find, Wordsound’s albums, singles, and dub plates are snapped up quickly when they show up in independent record stores. This collection brings together a nicely representative sampling of the catalog, all of it united under the rubric of dub, but relatively little of it drawing primarily on reggae sources — while Dubadelic’s “Operation Duppy Conqueror 2001″ rolls slowly under a one-drop groove and “Forward Roots” by Roots Control makes use of spoken word Rasta samples and a glutinous rockers beat, many of the other tracks are dub-wise in flavor only. Slotek’s “Born God” is a sort of Brooklyn musique concrète, while spectre’s “Revelations” uses an explicitly reggae-derived bassline to buttress a strangely abstract conglomeration of drum-machine beats and creepily altered vocals. When bassist Bill Laswell and drummer Style Scott lock in on the very dread “Crooklyn Dub Syndicate” (an apparent tribute to Laswell’s home town and Scott’s regular band), the effect is almost soothing. Highly recommended. ~ Rick Anderson, Rovi

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Let me be blunt: the Escort Passport 8500 X50 is the BEST radar/laser detector ever created. If you think I’m exaggerating, take a look at the reviews by every major auto magazine and radar testing organization out there. They all agree that Escort’s year